Evolution

When Bang&Strike launched back in 2006 under the name BangLads it was one of the first men's online underwear stores selling brands that were fun and sexy. In 2013 BangLands rebranded to Bang+Strike wanting a more inclusive and spirited name and a less exclusive one, enabling them to stock the more well known brands like Calvin Klein and Emporio Armani.

Fast forward another six years to 2019 and the company takes another huge step and evolves into becoming an underwear brand rather than an underwear retailer, selling their own products with their own imagery.

Launching with four ranges of 'Bang&Strike' branded underwear that include the black and white 'Core Cotton' Collection of Briefs, Boxers and Jocks. The super soft and comfy 'Premium Micro Mondal' range in earth tones. The 'Strike Pro' emboss Sports briefs and boxers that are made from a quick dry Microfibre and include a breathable Micro Mesh pouch and a STEALTH logo designed waistband and finally the 'FLEX' all Stretch Micro Fibre Sport Brief that includes a contrast waistband and moisture wicking fabrication.

The new Bang&Strike website has a modern and fresh look that echos their new direction which is plastered with contemporary images from their launch campaign photoshoots with internationally renowned photographer Christian Oitta featuring fresh models Matty Carrington and Kieran Warner.

Have to say, I love the new look for Bang&Strike and the new branded undies look pretty awesome. I look forward to making a purchase pretty soon.... and I think it'll be from the Premium Micro Mondal range!